Understanding Machool’s Analytics Center

Machool’s Analytics Center is a powerful tool designed to give you comprehensive insight into your shipping activity. It lets you track and analyze the shipments you create, providing valuable data to help optimize your shipping strategies.

Accessing the Analytics Center

  1. Log in to your Machool account.
  2. Click your account name in the upper right corner of the screen.
  3. Select Analytics from the dropdown menu.
    Account dropdown menu in Machool with Analytics in the list

When you open the Analytics Center, the default view shows data for the last 7 days. You can change this by clicking the date range picker and selecting the time frame you want.

Analytics Center overview with the date range picker

Key features

The main feature of the Analytics Center is a graphical representation of your shipment creation activity during the selected time period. This graph gives you a visual overview of your shipping trends.

You can toggle between viewing the graph as the number of shipments created or as the total cost incurred. This flexibility lets you assess your shipping activity based on quantity or on expenditure.

Activity graph in the Analytics Center, toggled between shipment count and cost

Scroll down to find a detailed breakdown of your shipment quantity and cost per courier used within the selected time frame. This breakdown provides valuable insight into your shipping patterns with different carriers.

Breakdown of shipment quantity and cost per courier

The Analytics Center helps you make informed decisions based on comprehensive shipping data. By leveraging this tool, you can optimize your shipping strategies, identify cost-saving opportunities, and improve overall efficiency in managing your shipments.

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